Discover phase

Discover (Research): In the Discovery phase, we explore the problem and try to see it from the customer’s perspective.

Step 1: Begin with an idea of what you *think* the problem is.

Step 2: Then, explore the broader context of this problem.

Step 3: Finally, engage in customer research to expand your understanding of the problem.

Tools with this phase

Step 1: Defining the Problem

Step 2: Understanding the Context

– Context canvas

Step 3: Conducting Customer Research

– Example Tool: Lean Data Survey